Ultimate Checklist: 10 Things Every Ecommerce Store should have in their email strategy
Level up sales and retention by using the ultimate ecommerce email marketing checklist. Find out the 10 strategies every shop online store must have.
8/21/20253 min read
Ultimate Checklist: 10 Things Every Ecommerce Store Must Have in their Email Strategy.
Email marketing does not die off- it is living. As a matter of fact, ecommerce brands experience an average ROI of 36:1 when they spend a dollar on email marketing. Here is the rub: not every email strategy is of the same value. In order to achieve your goal of turning subscribers into repeat customers, your ecommerce store requires a clear email game plan that is well put together.
The following 10-point checklist will help make sure your email strategy is not just good, it is unbeatable.
1. Welcome series
First impression counts Your first impression matters A welcome email campaign will familiarize new subscribers with your brand and set their expectations, in addition to prompting them to take their first purchase. Pro tip: add a discount code or free shipping option to turn conversions in the initial days.
Keywords to rank: welcome email series, ecommerce email marketing, first purchase email.
2. Responsive Email Templates
More than 70% of individuals read mails on their phone hence your design must appear perfect on mobile. Make subject lines brief, calls to action direct and layout clean.
Keywords to rank: mobile-friendly email template, responsive email design.
3. Abandoned Cart Emails
Carts are abandoned on average 69 percent. A reminder email with images of products, feedback and a time-limited offer will oftentimes lure them back.
One keyword that should be ranked (but without first place): abandoned cart recovery, ecommerce cart emails, email retargeting.
4. Individualize Product Recommendations
Personalization = profits. Use customer records to make personalized suggestions on what to buy based on past browsing or buying. Not only does this increase the sale, it also creates trust.
Keywords to target: personalization email marketing, product suggestion emails, ecommerce personalization.
5. Seasonal & Holiday Campaigns
Black Friday. Cyber Monday. Valentine’s Day. If you fail to conduct seasonal email campaigns, you are missing out on revenue. Apply the sense of urgency with countdown timers and special offers.
Some keywords that must be ranked: holiday email campaigns, seasonal email marketing, Black Friday email strategy.
6. Automated Post-Purchase E-mailers
The buying isn’t the end of the road. The order confirmation email, home delivery news and prompting to leave a review has the potential to turn a one-time purchaser into a frequent customer.
Keywords to rank in: post purchase emails, thanks you emails e-commerce, request review email.
7. Attractive Subject Lines and Pre- header
It does not matter how great the subject lines or messages are when nobody bothers to look at your email. Write interesting topic titles (e.g. curiosity, urgency, personalization) and match them with powerful pre-header.
Keywords to optimize: best email subject lines/subject lines, email open rates, catchy email subject lines.
8. A/B Testing & Analytics
What you don't measure, you can't improve. Try everything--subjects, CTAs, send times, layout, etc. and monitor your results (open rates, CTR, etc).
Phrases to rank on: A/B testing e-mail marketing, e-mail marketing analytics, eCommerce KPIs.
9. Loyalty/VIP Programs
Target returning customers by offering them special incentives, rewards or access. Loyalty messages can generate longer life time value and lower churn.
Keywords to rank on: loyalty participant emails, VIP email marketing, eCommerce customer retention emails.
10. Compliance/Deliverability Verification
There is nothing worse that having your strategy land in spam. Ensure that you remain GDPR, CAN-SPAM compliant, and provide clear unsubscribe mechanisms and keep your sender reputation clean.
The keywords to rank their posts are as follows: email deliverability ecommerce, GDPR email marketing and spam-free emails.
Final Thoughts
Your ecommerce email strategy is not only the process of sending newsletters but also building a customer-focused and personalized automated experience to boost sales.
This checklist will be your guide, and you will experience a rise in the open rates, conversions, and repeat purchases.
Want to improve the email ROI? Let us create emails that convert. Book a free strategy email today!